Hance Family Foundation Style Guide

Consistency is key to building a strong and recognizable brand identity. Whether communicating with donors, partners, or beneficiaries, maintaining a consistent style and tone helps to reinforce our message and values. 

  • Individuals may use our logos (with attribution) in the context of promoting the Hance Family Foundation. 

  • Businesses who wish to partner can get started here. We respectfully request that you do not use the Hance Family Foundation’s name(s) or logo(s) without approval.

Please protect our brand by adhering to the guidelines below.

Logo

Below are the correct versions of the Hance Family Foundation logo:

[logos]

Download links: PNG | EPS

Colors

Use colors with intent and as accents to your message

Our main brand colors are:

  • [swatch] Charcoal #231F20

  • [swatch] Yellow #EEC51B

  • [swatch] Teal #00B3B9

  • [swatch] Magenta #EB3877

Additional colors should be used when additional variation is needed:

  • [swatch] Blue #54C5ED

  • [swatch] Orange #F4793D

  • [swatch] Green #21AF76

Fonts and typography

  • Futura PT is the most commonly-used font for headlines, buttons and marketing communications. Download Futura PT here

  • Playlist Caps is an accent font for communications. To add a touch of personality, use this font sparingly! Download Playlist Caps here

  • Arial, Helvetica, and Sans-Serif fonts can be used when Futura PT is not an option, including in third-party websites, email communications, etc.

  • Please avoid introducing additional fonts/typefaces

Feedback

We value input to keep this guide relevant and effective. Thank you for your dedication to our mission!